Key messages are ‘the skeleton’ of comprehensive and effective communication – these clear, short and concise pieces of relevant information, which create the sustainability of perception among various key audiences – from the employees to the broad public.
We cooperate with our client’s management and communication team on developing specific, memorable and persuasive key messages. Combined with analysis of the target audiences and the particular context of communication, we provide a reliable integrated approach. Our communication experts will be ready to adapt these into numerous media – desk statements, speeches, fact sheets, Q&As and many other communication instruments.
